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The Business Risks of Augmented Reality

The Business Risks of Augmented RealityPokemon Go, the new augmented reality game, has taken the world by storm. Due to the widespread popularity of this game, many businesses have begun to incorporate this game in to their marketing strategies. While offering incentives seems like a proactive step toward engaging new customers, there are certain cyber and injury risks to identify if you have employees who are active users of this app. It’s imperative that your small business recognizes the risks that augmented reality games present. Even more important is ensuring your business is protected with a New York Business Insurance policy.

According to an article in Marsh, employees should think twice about bringing Pokemon Go to work. As a business owner, you should look for ways to minimize claims. One way to do this is by making safety a priority. Implementing a safety control program will help not only educate your staff on common risks, but also provide a platform for discussing common augmented reality risks.

Augmented reality games can leave your business vulnerable to cyber crime. Hackers have created  knock off games to implement malware into smart devices.  If a smart device is provided by the company, then all the data is at risk for exposure. Ensure that your employees are separating their work and personal phones to avoid data privacy risks. Educate staff on how this could 

At AJ Benet Inc. Insurance Agency, we make sure that your New York Business Insurance policy includes more than the simple general liability and product liability. Our policies extend in cases where you underlying limits are exhausted. Our team of experts are willing to go the extra mile and not only protect your business but understand it. For more information, call us today at 888.639.4560.

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