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How to Create an Effective Mission Statement

How to Create an Effective Mission StatementIf you want to be able to clearly articulate your business’s purpose to its employees and its potential customers, you need the right mission statement. It is important for a business to have a mission statement that can truly resonate with people while still being an accurate description of the business. To do so effectively, approach this creation with authenticity. You must ask yourself a few questions about your brand and the company’s foundation. The statement should end up as a clear, concise declaration about your business strategy.

Define the Market

Imagine someone making the decision to buy what you sell. Determine why they would want it, how to get it, and what buying from you does for them. The more concrete, the better.  Explain the so-called “why to buy”  to define the target customer.This will define how your business differs from others.

This isn’t actually part of the mission statement but an important brainstorming step to get your started in the right direction.

Consider What You Have to Offer

Start your mission statement with the good that you have to offer. This is your chance to state whatever it is that makes your business special for your target customer. Don’t undervalue your business: You don’t have to end world hunger to be doing good. For example, offering trustworthy auto repair or organic local food narrowed down specialty in the neighborhood.

Incorporate Company Culture

Determine how your company culture sets you apart. Smart businesses are good for their employees too or they don’t last. Company culture, rewarding, and motivating people all truly matter. Qualities like fairness, diversity, respect for ideas and creativity, training, tools, empowerment, strongly impact company image.

Most businesses claim to prioritizes those things. Include how your company  actually brings those general goals to life. A mission statement can serve as a reminder for owners, supervisors, employees and as a reference for self-enforcement.

Return to Your Roots

Ponder upon the ideas that the business was built on.  Only a small amount of businesses are actually about “share value” and “return on investment.” If you seek growth more than profits, incorporate that into the statement.  Is it a business where you are happy to be working, with people you want to work with? If so, write that into my mission statement.

This element is not always used in mission statements since most are, aimed at customers only. However, some of the strongest statements incorporate a much broader sense of mission that includes ownership.

Warby Parker, an eyewear company, does a great job of this:

“Warby Parker was founded with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price, while leading the way for socially-conscious business.”

Revise, Revise, Revise

Whatever points you wrote, go back and cut down the wordiness. Refrain from using phrases such as “being the best possible,” “world-class,” and “great customer service”. They have been overused, so they don’t mean much anymore.

Make sure you actually believe in what you’re writing; customers and employees will eventually detect it if you don’t. Get others’ opinions without trying to convince them. Just listen.

About A.J. Benet Inc. Insurance Agency

At AJ Benet Inc. Insurance Agency, we make sure that your New York Business Insurance policy includes more than the simple general liability and product liability. Our policies extend in cases where you underlying limits are exhausted. Our team of experts are willing to go the extra mile and not only protect your business but understand it. For more information, call us today at (914) 381-2040.

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