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New York Business Insurance: Pinterest for Business

New York Business Insurance: Pinterest for Business   At first glance, Pinterest appears to be a niche social media site dedicated towards a female population where weddings, recipes, cute puppies and fashion abound. But more and more, the power of Pinterest is emerging as a marketing tool for all businesses. Pinterest for Business is brought to you by AJ Benet Business Insurance. Pinterest is the fastest growing social site. According to Mashable, it hit 10 million monthly visits faster than any standalone site ever. And it’s popularity is only growing. Pinterest for Business Tip #1 – What to pin. It is essential to strike a balance between promotional items and general interest pins. Customers don’t log on to Pinterest to be bombarded by advertisements and obvious product placements from the company. Find the balance. Definitely post images of your product, but temper that by showing your company’s unique culture. Post photos of your workplace culture and employees. Interesting infographics that pertain to your industry are great. And cool blog posts or resources you find interesting. Videos can be pinned to Pinterest as well, and even customer testimonials. Pinterest for Business Tip #2 – Image Optimization tips. Pin your own unique images. Over 80% of pins on Pinterest are repins- you can gain significant exposure by posting your own images. When you upload them, make sure to use target keywords in filenames and individual pin descriptions. Pinterest is an entirely visual site- make sure to pin quality photos with great visual appeal. General Electric, Whole Foods, and Time Magazine are examples of business with a strong presence on Pinterest. Here is the bottom line. Your business uploads quality, visual pins, users connect to you and your content, and you drive traffic to your website. A.J. Benet provides New York business insurance from Manhattan to Westchester County, Fairfield, CT, and New Jersey. Contact us today for more information about Business Insurance. 

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Connecticut Boating Insurance: Nautical Safety Tips

Connecticut Boating Insurance: Nautical Safety Tips June gloom has finally worn off- as the glorious New York summer emerges, you’re itching to get your vessel out on the water. Before you dive head first into boating, take a moment to refresh your boating safety tips, courtesy of the United States Coast Guard and Connecticut Boating Insurance Above all, wearing a life jacket is still the most important step boaters can take to ensure their safety on the water. Boating fatalities jumped 12.8% in 2011 and are now at the highest level since 1998, according to the U.S. Coast Guard’s report 2011 Recreational Boating Statistics. Last year, 533 of the 758 boating fatalities resulted from drowning. Of those, 84% were not wearing a life jacket. Develop a Float Plan. A float plan is essential whether you are manning a luxury yacht, 90 foot sport-fishing vessel, or just cruising in a flat-bottom skiff. Typically, the Skipper of the vessel is the individual who prepares the Float Plan, but any member can complete it. A Float Plan is a written statement that logs the details of an intended voyage, with the vessel, equipment, crew, and itinerary; it is left with a person who is remaining onshore. Click here to download a free Float Plan form There are also many boating safety courses offered throughout the country for all types of recreational boaters. The U.S. coast Guard Auxiliary, U.S. Power Squadron, and many state boating agencies offer classis covering many aspects of boating safety from boat handling to reading the weather, and operational and safety instruction. Of course, you always hope that you won’t ever be involved in a boating accident. However, in the chance that you are, you want to make sure to get the best coverage possible for you and your family. A.J. Benet’s insurance specialists would like the chance to help you evaluate your boating risks and needs. We provide Connecticut Boat Insurance to boat owners from Manhattan to Westchester County in New York, Fairfield County in Connecticut and New Jersey. We invite you to request a courtesy quote at your convenience by calling us at (888) 639-4560

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