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New York Business Insurance: Pinterest for Business

New York Business Insurance: Pinterest for BusinessNew York Business Insurance: Pinterest for Business


At first glance, Pinterest appears to be a niche social media site dedicated towards a female population where weddings, recipes, cute puppies and fashion abound. But more and more, the power of Pinterest is emerging as a marketing tool for all businesses. Pinterest for Business is brought to you by AJ Benet Business Insurance.

Pinterest is the fastest growing social site. According to Mashable, it hit 10 million monthly visits faster than any standalone site ever. And it’s popularity is only growing.

Pinterest for Business Tip #1 – What to pin. It is essential to strike a balance between promotional items and general interest pins. Customers don’t log on to Pinterest to be bombarded by advertisements and obvious product placements from the company. Find the balance. Definitely post images of your product, but temper that by showing your company’s unique culture. Post photos of your workplace culture and employees. Interesting infographics that pertain to your industry are great. And cool blog posts or resources you find interesting. Videos can be pinned to Pinterest as well, and even customer testimonials.

Pinterest for Business Tip #2 – Image Optimization tips. Pin your own unique images. Over 80% of pins on Pinterest are repins- you can gain significant exposure by posting your own images. When you upload them, make sure to use target keywords in filenames and individual pin descriptions. Pinterest is an entirely visual site- make sure to pin quality photos with great visual appeal. General Electric, Whole Foods, and Time Magazine are examples of business with a strong presence on Pinterest.

Here is the bottom line. Your business uploads quality, visual pins, users connect to you and your content, and you drive traffic to your website.

A.J. Benet provides New York business insurance from Manhattan to Westchester County, Fairfield, CT, and New Jersey. Contact us today for more information about Business Insurance. 

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