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Retail Marketing Tips for 2016

Retail Marketing Tips for 2016As the retail  industry becomes more digital, it can be discouraging to see days where there is less foot traffic in your store. As this reduces sales, its is important to reevaluate your marketing plan and set a new strategy into action. While you want to be sure to have the best NY Retail Store Insurance available to protect your operations, here are some marketing tips to consider for your store.

Draw People In

One of the most important things to do is give people a reason to enter your store. Try having special events and putting coupons on your website that they can redeem in the store.

Make Your Customer’s Experience Memorable

We’ve gone from an economy based on scarcity to one of over abundance of goods. Your customers can get what they want elsewhere. Therefore, make a point to give your customers a memorable experience that will keep them coming back.


Owning a business requires constant research. Research your past sales to see what worked and what didn’t. Investigate your competition and their customers to see what methods they are using, as well. Further, research selling techniques to help you improve your sales. This should be an ongoing process to keep up with competitors and improve profits year-round.

Local Relevance

Get involved in the community. This creates opportunities to help in outreach programs and will also market your store.


Hold events each month that draw in customers in a fun and exciting way. For example, major events such as fashion shows help to pack your store with foot traffic. However, they do take some time to plan. Or, hold minor events like classes or demonstrations and draw people in with little planning time. Be sure to keep in mind that any event you plan needs to draw in customers and entice them to purchase items.

Online Tools

Because the majority of shoppers use online tools to pre-shop, arm your business with a website that is easy to navigate and rich with information on the products that you provide.

Be Visual

If you are in an area where there are people walking by on a regular basis, create a window display that catches the eye and makes customers want to venture through your doors to see what else you have to sell.

At A.J. Benet Inc., we know how important marketing is to the success of your business. Call us today at 888.639.4560 for information on how we can protect your company.

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